23 - 25 November 2021 | Shanghai, China

Facts & Figures

35,000 m² display area

487 Exhibitors from 22 countries

More than 18.100 professional visitors

77% of the visitors are included in the purchasing decision

91% of exhibitors intent to participate at swop 2019 in Shanghai

93% of exhibitors would recommend swop to other companies

Targetgroups

5 - Reasons why

Big, bigger, China

China is the world-leading market for flexible packages and glass packages, and the No. 1 in Asia for rigid plastic and for paper and cardboard packages.

Join an encompassing trading Platform

covering end user industries such as food, beverages, confectionery, baked food, pharmaceuticals, cosmetics, Non-food consumer goods and industrial commodities.

Decision makers' hub

Make business on the spot: 77% visitors are directly involved in investment decisions. Be part of a true high-level event for not only presenting, but also selling products and solutions.

Discover a variety of special areas

showcasing hot spots of the packaging industry and identifying future packaging trends such as smart packaging, recycling packaging, e-commerce and logistics etc.

Choose the right event

Position your company right in the fast growing Asian market by choosing the best business opportunity in the packaging market of the whole Asian Pacific region.

More information for

Packaging Industry China

The packaging industry has grown rapidly in the last decade in China. The sectors is relying on quality products and is increasingly demanding high quality machines.

More information on Chinese Market

Dr. Sven Breitung, Trade Fairs and Research of Printing and Paper Technology, VDMA, Germany

"Generally swop is the No.1 market for German machine manufacturers who work in packaging production. The German companies are happy about the attraction of the quality promise made in Germany at swop 2017. The perfectly organized trade fair really shows what the word ‘swop’ means – the World of Packaging from packaging materials to smart packaging in one show."

Mr. Richard Chen, Deputy General Manager of Demag Plastics Group, China

"We were deeply impressed that there are many professional visitors in the industry at swop 2017.Many of our customers were present at swop as well. Numerous customers were there to discuss purchases and cooperation with us. We are confident of the future of China’s packaging market. As the consumer base expands, the demand for packaging and the style of design will increase accordingly."

Ms. Julia Wu, Marketing Manager Asia & Director Marketing & Sales Support, MULTIVAC (Shanghai) Trading Co., Ltd., China

"MULTIVAC has been one of the important exhibitors since swop launched in 2015. Compared with 2015, more effort has been put into promotion by the organizer. During show, we received some packaging inquiries from industry customers. As member of the SAVE FOOD China Forum, MULTIVAC probed further into the topic of how to reduce food loss and waste, together with leading food processing and packaging exhibitors. The feedback was rather positive."

Why with us?

Added Value for Everyone

We know markets and market players, follow industry developments, and know what moves companies and customers — therefore we are able to build on this when developing trade fairs and trade fair themes. To make our events so attractive that visitors from around the world come to our trade fair in China.

Omnipresent

With our worldwide network of participations, partners, 10 subsidiaries and 75 foreign representative offices covering 139 countries, we offer exhibitors and visitors the highest degree of competence and expertise.

interpack alliance show network

All processing & packaging events of the new trade show network benefit from the unified strategy and the international expertise in the packaging and processing industry. Furthermore, all knowledge and know-how of the world leading trade show “interpack” is contributed into the development of all international events owned by Messe Düsseldorf.

Unbeatable advantages

Visitors are able to experience the entire world of packaging, packaging materials, food and drink industry all at one time. While doing this, they save time and money for the numerous small niche events. Exhibitors can be sure to get concentrated attention and can use their budget very efficiently.

The venue

SNIEC, the only Sino-german joint venue with western management is the leading international exhibition venue in the heart of Shanghai, a metropolis with 25 million people. It is the commercial hub and gateway of China, connecting the rest of our country with Asia and the world. Most of the country's production and distribution centres are located near Shanghai.

Shanghai New International Expo Centre (SNIEC) is located in Pudong New Area of Shanghai and easily accessible using many means of transport.The public traffic interchange named “Longyang Road Station” for buses, metro lines and maglev, stands around 600 meters apart from SNIEC. It takes about 10 minutes to walk from the “Longyang Road Station” to the fairground. In addition, Metro Line 7 is direct to SNIEC at Hua Mu Road Station whose exit 2 is close to Hall W5 of SNIEC.